March 2024

HIPAA (Health Insurance Portability and Accountability Act) is a law that mandated the development of national guidelines to prevent the disclosure of private patient health information without the informed consent of the patient. The Privacy Act 1988 is essentially HIPAA’s equivalent in Australia. Since patient health data is among the most sensitive types of personal […]

In healthcare marketing, strategies must align with our digital world, where paper advertisements are the least effective way to promote healthcare services. Utilising social media platforms to post images with minimal information about services is now commonplace. One of the best strategies for a healthcare company is to have its own website – a one-stop-shop

The healthcare system in Australia provides quality and comprehensive services as it not only caters to the sick, but also heavily promotes prevention of diseases and proactive health management. The Australian system operates under the philosophy that disease prevention through education, vaccinations, screenings, and access to primary care is a more sustainable and cost-effective approach