What is Personalised Marketing, and Why is it Essential for Audience Engagement?
Advertising has become ubiquitous, each scroll on Instagram, every YouTube pre-roll, and each cluttered email inbox are afflicted by communiqués vying for attention. Most simply don’t hold their attention—why? Because they are just too generic. They essentially say, “Buy this!” to the whole world, while no one really cares. You get the picture: after all, […]
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