Author name: Ron

One of the most essential points for hospitals and other healthcare organisations is treating patients. The second and probably the most important point is to engage with patients: enter video marketing. Marketing videos have turned out to be one of the mediums enabling healthcare organisations to educate, engage, and inspire their audience. But video marketing […]

The healthcare sector is witnessing a lot of newfound challenges and opportunities in today’s fast-changing world. As it is 2025, companies in the healthcare industry are tapping into various innovative means in order to reach out to their audiences. Let’s have a look at the key marketing trends that shape the healthcare industry this year.

The healthcare industry is not an exception to the rapid changes brought about by artificial intelligence. While it presents immense potential for improving patient care and streamlining operations, there is a need to use it responsibly and ethically. Concerning content creation, AI can be very useful for hospitals, but its limitations and pitfalls need to

Content marketing becomes the new important tool through which any healthcare provider establishes communication with patients, achieves their trust, and moves on to the business success cycle in the digital arena. High-quality, information- loaded, engaging blog posts, infographics, videos, and social media posts are made by a health provider, making it the quickly credible source

Healthcare providers have been searching for innovative ways to engage patients and deliver quality care in this fast-changing digital landscape. Email marketing has emerged as one of the most powerful tools that can impact patient satisfaction, health outcomes, and the overall strength of the doctor-patient relationship. One can very easily communicate with the patients by

Today, medical websites are part and parcel in linking the healthcare providers to the patients, as well as in health information dissemination and management of personal medical information. While the healthcare sector progresses more and more towards online channels, the ability to have access to secured and trusted hosting solutions is of paramount value ever

In healthcare today, SEO is a must. Around 66% of internet users search online for health information like diseases and conditions. If your medical practice shows up high in search results, it helps patients find you easily and builds trust. Searches for healthcare services “near me” have doubled since 2015, making local SEO key to

The world of healthcare is going through a sea change in the modern world of digitisation. Nowadays, patients look for health information on the internet, and in this respect, the need to adapt as a healthcare professional to the changes around becomes important. This is where digital marketing has become an imperative tool to connect

The exact contribution that a social media post can make to the actual improvement in public health is difficult to measure. In fact, research is still ongoing for efficient ways to measure their direct effect, although that cannot detract from their undoubted potential for raising awareness of health issues. Strategic and systematic implementation is the