General News

The world of healthcare is going through a sea change in the modern world of digitisation. Nowadays, patients look for health information on the internet, and in this respect, the need to adapt as a healthcare professional to the changes around becomes important. This is where digital marketing has become an imperative tool to connect […]

The exact contribution that a social media post can make to the actual improvement in public health is difficult to measure. In fact, research is still ongoing for efficient ways to measure their direct effect, although that cannot detract from their undoubted potential for raising awareness of health issues. Strategic and systematic implementation is the

What is Mobile optimisation? Mobile optimisation is about making websites work well on smartphones and tablets. It involves adjusting the site’s design, content, and structure so that it’s easy to use on small screens. This means ensuring text is readable, buttons are easy to tap, and information loads quickly on mobile devices. For medical practices,

One of the primary challenges of Medical Websites is on a way to visually stand out among competition. Many corporations that operate websites related to the clinical area face a significant challenge in making their on-line presence visually attractive and distinct from their competition. In an industry where several organisations offer similar services or products,

HIPAA (Health Insurance Portability and Accountability Act) is a law that mandated the development of national guidelines to prevent the disclosure of private patient health information without the informed consent of the patient. The Privacy Act 1988 is essentially HIPAA’s equivalent in Australia. Since patient health data is among the most sensitive types of personal

In healthcare marketing, strategies must align with our digital world, where paper advertisements are the least effective way to promote healthcare services. Utilising social media platforms to post images with minimal information about services is now commonplace. One of the best strategies for a healthcare company is to have its own website – a one-stop-shop

The healthcare system in Australia provides quality and comprehensive services as it not only caters to the sick, but also heavily promotes prevention of diseases and proactive health management. The Australian system operates under the philosophy that disease prevention through education, vaccinations, screenings, and access to primary care is a more sustainable and cost-effective approach